According to a 2015 international study by Accenture Mobility, the vast majority of executives in nearly every major industry consider apps critical to their business, especially in light of the digital ecosphere many companies are building around customer experience and engagement. Needless to say, app technology is often integrated into the overall customer experience, from major product innovators like Tesla to routine service providers like utilities. For many of us, app technology has been part of our daily lives for more than a decade. First and foremost, apps are how many customers prefer to interact today.
As is often the case, it’s typical to make the mistake of thinking that app technologies are easy – which is complete fantasy – at least for enterprise programs that make a difference in customer experience and engagement. The real cost of a program, for example, is in the custom technology required to make it do all the cool things that appear on our screens in real-time. Many potential software buyers are surprised to learn that the typical price for a mobile app is $270,000, according to a recent survey, and that it can take anywhere from seven months to more than a year to scale. If you’re determined to provide a better customer experience, read more here. Here are several critical issues your company should think about before dismissing mobile app technology as a waste of capital.
Engage With Customers
Reaching your customers anytime, anywhere, and on their terms creates a good experience. Since referrals and peer reviews are the number one source for gaining a loyal customer across all demographics, this could be a bigger advantage than you imagine.
Promote Your Products
If you’re a retailer, having software installed on your smartphone also opens the door to several potentials. It allows you to take advantage of in-store beacons that can trigger special offers on the spot, announce events or contests, or, just as importantly, make the customer or shopping experience more personalized.
Facilitate Sales
Additionally, you can drive in-store sales by integrating a mobile shopping cart. If you’re already marketing your products and services online, then a mobile app may be the next best option for increasing revenue, especially since it gives your customers the flexibility and ability to do things they would have accomplished sitting at a desk.
Get Customer Insight
Businesses can use apps like never before, using features like messaging, image sharing, loyalty programs and push notifications that connect us with the things we want or need to understand. There are many aspects that might annoy thriving companies, even well-known ones with big-name versions of small businesses. But most of them are not so associated with small business problems. However, small businesses are not immune to disruptions.
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